Valentino VLogo Signature Vol. II

An editorial project directed by Pierpaolo Piccioli with texts by Gea Politi and Cristiano Seganfreddo – Flash Art Publishers – which involves, in a rhizomatic way, 26 independent international publications called upon to interpret the Valentino logo, each with a campaign image.

In this way, VLogo Signature assembles a precious archive of images and texts, photographs and drawings, signs and alphabets of a specific moment in our recent history. Through the exercise of creativity, free from commercial constraints and constructions, it allows us to run through different latitudes and temperatures, page by page. It is a sort of alternative fashion yearbook that uses creation as a design matrix.

Each magazine has reinvented the VLogo using its own creative network of art directors, photographers, and stylists, resemantizing the idea of Valentino, of fashion today, understood as the inner drivers behind the ways in which we dress and communicate.

The 26 publications involved are: 032c Magazine, 10 Magazine Australia, 10 Magazine UK, AnOther Magazine, Cactus Magazine, Commons&Sense Magazine, Commons&Sens Man Magazine, Dapper Dan Magazine, Dazed Korea Magazine, Dazed UK Magazine, Dust Magazine, Lula Magazine, Nylon China Magazine, Odda Magazine, Odda Korea Magazine, Perfect Magazine, Purple Magazine, Self Service Magazine, Sole Magazine, SSAW Magazine, Tank Magazine, The Greatest Magazine, Vulture Magazine, Wonderland China Magazine, Wonderland UK Magazine.

Hardcover with dust Jacket in transparent A-PET, 50% recycled
224 pages